The fashion-forward lifestyle brand, Tommy Hilfiger, is now coming out with an exclusive line called Tommy Adaptive, which will cater towards adults with physical disabilities. With the hardships that physically impaired people face on a daily basis, it is refreshing to see a clothing line that caters to their specific needs.
Tommy Adaptive is set to launch on October 18, 2017.
Tommy Hilfiger introduced the concept in February 2016 when they introduced an exclusive line for kids with physical disabilities. The idea stemmed from Mindy Scheier, a fashion designer whose son, Oliver, has a rare type of muscular dystrophy. Scheier started a foundation named Runway of Dreams. She was inspired when Oliver said he wanted to wear jeans so that he can fit in with his friends. Her son as muse, the concept was designed for all children with physical impairments. Runway of Dreams persuaded Tommy Hilfiger to hop on board, and the rest was history.
After the success of the kid’s adaptive line, it was only a matter of time before a similar line launched for adults.
Tommy Adaptive will include 37 menswear and 34 womenswear pieces. The line is reportedly going to replicate the iconic sportswear collection, but with its own twist. Features like Velcro and magnetic zippers will be on the clothing to make it easier for physically impaired adults to slip on clothes easier. There will also be accommodations for those with leg braces, featuring Velcro closures with open leg holes. Other pieces will make it easier to pull clothing over the head or to help dress with one hand.
The introduction of accessible clothing seems like a step in the right direction for not only the impaired but the people who assist. Features like Velcro and open hems help both the disabled and their caregivers alike. Tommy Adaptive is proving to be the first of its kind. We can only hope the line sparks a clothing trend for other brands as well.
“Inclusivity and the democratization of fashion have always been at the core of my brand’s DNA,” Tommy Hilfiger said in a recent press release. “These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion.”
Tommy Adaptive proves, perhaps, that at least some are acknowledging that the physically impaired are sorely neglected in the fashion world. The Tommy Hilfiger brand knows exactly what it is doing with their Tommy Adaptive line in light of the increasing demand for inclusivity in all walks of life. Marketing on the brand’s website highlights the new line’s special features, claiming the marriage of “fashion with function.”
Accessibility is a clothing trend that society can definitely get behind. Tackling clothing for the physically disabled is a risk since it can be seen as a niche market, but Tommy Hilfiger proves that designing for everyone can be done.
Tommy Adaptive is now available for purchase on the Tommy Hilfiger website.
Featured Photo Credit to WikiMedia Commons