Orit Balicer Tsur is an entrepreneur, investor and product expert. Orit is passionate about innovation, and dedicated her career to building companies and products that make people's life better, in various industries: B2C (Lyft, Soluto), B2B (Kaltura), and B2B2C (as Co-Founder of Keeprz, which was later acquired by Como).Orit holds a degree in Architecture with distinction from Bezalel Academy of Art & Design. She moved back to Israel from the Silicon Valley, and is the proud mother of 5 boys.