Zur is the CEO and co-founder of the Hoffman Kofman Foundation and personally oversees every leadership program initiated by the Foundation.

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He is deeply committed to nurturing each and every program participant on the path to becoming an example of excellence.

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Zur is Co-Founder of Wisdom@Work, which specializes in optimizing team work and execution based on mindfulness, awareness and personal values, and Co-Founder of SOLEX, one of Israel's largest developers of Solar Fields.

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He was formerly CEO at PCT Technologies, and Director and Head of Business Unit at IDE Technologies, both belonging to the DELEK Group.

Zur is also a former Vice President of Mergers & Acquisitions for the Sybil Group, and associate at one of Israel's top 20 Law firms.Zur earned his Law Degree from the Tel Aviv university.

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He is also a certified senior Yoga and Mindfulness teacher.

Together with his military service as an intelligence officer in a classified unit, Zur is a well-rounded professional with a comprehensive 360-degree skill set.